The Milwaukee Brewers logo

In 1991 I was shown, what was then, the Milwaukee Brewers logo (they have changed it since), and I fell in love with design. Until that point I had never looked at the logo long enough to know that it wasn’t just a ball in a glove, it was so much more. For the first …

5 Simple and Free Ways to Brand Yourself Right Now

How much does it cost to start branding yourself or your business? Of course if you want a logo, marketing materials, website, and such, you're gonna need to hire a Graphic Designer; but here we're gonna discuss 5 free things you can do to brand yourself before you send that deposit to the designer. Email …

Therapy Sessions

I have really got to get better about posting in my blog. It's been at least a month now since my last post (I didn't check to see how long it's actually been). I don't even remember what it was about. I've got to do better. Might be time for a "blog post a day" …

Happy Dr. King Day. However he inspired you, allow that part of yourself to be amplified today.

Branding

What's the difference between a logo and a brand? Well I have been known for using social media references to explain the difference. You logo is your profile pic, while your brand is the whole page. Your logo is what the customer sees when they're first introduced to you, your profile pic, or even your …

Hey Jeff, Where do logos come from?

They come from the logo stork, of course, duh! If you're like many business owners you sometimes wonder, "why should I pay a designer to create my logo, I can do it myself". Well, if you can't answer the title question in detail and with confidence then you definitely shouldn't try this yourself. In this …

The Beautiful Logo

So you've hired a designer to create a logo for you new startup. Your designer emails you a the proof of your logo. You love it!!! It's great!!!! You forward it around to your friends, partners, and coworkers and they all love it. "It's beautiful", your friends say. It has touched your emotions, and aesthetics …

The Relentless Pursuit of……

"To assure quality- excellence must be an earned word assigned by others to us, not proclaimed by us to ourselves"- Ed Catmul, founder of Pixar When trying to solicit clientele for our business endeavors we use words such as "excellence" to describe the service that we offer. A "flaw" of mine, and possibly the reason …

You Are A Brand

 Whatever you're known for is your brand, use it! If you're known as the pretty one, the loud one, the one with the strange voice, or the one that has a crazy laugh, that is your brand. Find a way to incorporate it into your brand identity, it's already how people know you.   A brand …

My Target Audience is Everyone

Your target audience is not "everyone". While we would all love to sell to everyone and get money from all demographics, the smart business person knows that different people like different things and it is rarely possible that everyone is gonna like what you're selling. At age 41 I don't like (or even understand)  the …