Hey Jeff, Where do logos come from?

They come from the logo stork, of course, duh! If you're like many business owners you sometimes wonder, "why should I pay a designer to create my logo, I can do it myself". Well, if you can't answer the title question in detail and with confidence then you definitely shouldn't try this yourself. In this …

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The Beautiful Logo

So you've hired a designer to create a logo for you new startup. Your designer emails you a the proof of your logo. You love it!!! It's great!!!! You forward it around to your friends, partners, and coworkers and they all love it. "It's beautiful", your friends say. It has touched your emotions, and aesthetics …

You Are A Brand

 Whatever you're known for is your brand, use it! If you're known as the pretty one, the loud one, the one with the strange voice, or the one that has a crazy laugh, that is your brand. Find a way to incorporate it into your brand identity, it's already how people know you.   A brand …

The RedTiger

I get asked a few times a week, “why a tiger? It has nothing to do with design. And why is it red?” It’s a mascot or an icon that best describes me, my personality, my passion, and a grand symbolic representation of my business model. Plus it's just super dope, right?  As a branding …