Your target audience is not “everyone”. While we would all love to sell to everyone and get money from all demographics, the smart business person knows that different people like different things and it is rarely possible that everyone is gonna like what you’re selling. At age 41 I don’t like (or even understand) the same things my kids do, nor do I like the same things my dad does, we’re different demographics. As a Black man I don’t like many of the things that my white or Asian friends like. As a man, I don’t even understand most of the stuff that my lady likes. And this is all fine. We like what we like, we’re attracted to different things. This is what makes the world beautiful. This is why you see different commercials on tv for different shows and different ads in different magazines and other media. This is why FaceBook seems to know who you are and the ads seem to be geared towards you. Intelligent business people know this and will not advertise to anyone who is not in their target audience. Before you come to a designer and ask for a logo, brand, or any design, you must know who your target audience is. This is one of the most important questions on the design questionnaire. We must know who to create the artwork for, who to pick the font for, who’s color trends will we adhere to. Take the time to think about it and then decide, who do you want at the party? Who’s more likely to buy that product? Who’s going to be reading that annual report? As designers we are taught to ask these questions and we’re also taught what to do with the answers. We will cater the design to meet the desires of your particular audience. This is why you pay us. Anyone can open up PhotoShop and paste some images and words together but can they tell you WHY. Why they used those images. Why they chose those colors. Why they decided on those fonts, and that style? If not, call a Graphics professional, it’s in our nature,it’s what we do. But first things first, you must know that your target audience is definitely not everyone.