My Target Audience is Everyone

Your target audience is not "everyone". While we would all love to sell to everyone and get money from all demographics, the smart business person knows that different people like different things and it is rarely possible that everyone is gonna like what you're selling. At age 41 I don't like (or even understand)  the …

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The RedTiger

I get asked a few times a week, “why a tiger? It has nothing to do with design. And why is it red?” It’s a mascot or an icon that best describes me, my personality, my passion, and a grand symbolic representation of my business model. Plus it's just super dope, right?  As a branding …