The Beautiful Logo

So you've hired a designer to create a logo for you new startup. Your designer emails you a the proof of your logo. You love it!!! It's great!!!! You forward it around to your friends, partners, and coworkers and they all love it. "It's beautiful", your friends say. It has touched your emotions, and aesthetics …

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The Relentless Pursuit of……

"To assure quality- excellence must be an earned word assigned by others to us, not proclaimed by us to ourselves"- Ed Catmul, founder of Pixar When trying to solicit clientele for our business endeavors we use words such as "excellence" to describe the service that we offer. A "flaw" of mine, and possibly the reason …

You Are A Brand

 Whatever you're known for is your brand, use it! If you're known as the pretty one, the loud one, the one with the strange voice, or the one that has a crazy laugh, that is your brand. Find a way to incorporate it into your brand identity, it's already how people know you.   A brand …