Branding

What's the difference between a logo and a brand? Well I have been known for using social media references to explain the difference. You logo is your profile pic, while your brand is the whole page. Your logo is what the customer sees when they're first introduced to you, your profile pic, or even your …

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My Target Audience is Everyone

Your target audience is not "everyone". While we would all love to sell to everyone and get money from all demographics, the smart business person knows that different people like different things and it is rarely possible that everyone is gonna like what you're selling. At age 41 I don't like (or even understand)  the …